HOOSIER LOTTERY
About Hoosier
The Hoosier Lottery is the official state lottery of Indiana and a member of the Multi-State Lottery Association (MUSL). The mission of the Hoosier Lottery is to return maximum net income to the state in a socially responsible manner. Hoosier Lottery funds have supported police and firefighters’ pensions, teachers’ retirement fund, and the Lottery Surplus Fund.
Scope of work
UI UX design, Digital banners
Product
Rich media unit, web banner assets, social media, assets, email module, in-app notification
This showcase is for Paradise; a scratch-off opportunity to win a VIP trip for two, 2nd Chance; a promotional opportunity for members to win from their Hoosier lotto and Hoo knew; an Indiana and Hoosier-driven trivia we created to earn entry into a monthly price pack drawing. While various assets were made for these campaigns, such as social content, TV spots, email modules, and more, this showcase focuses on the look, interactive web experiences and motion graphics animation that i created for those campaigns.
Paradise Campaign
2nd Chance Campaign
Hoo Knew Campaign
Digital Billboards
Below are a just some of the OOH Digital and print billboards that were created for the campaigns shared on this showcase.
Project Tools
