J&S AFRICAN CENTER
Full branding and web platform
Certainly! J&S African Center is an African Market that provides African native products as well as many other ethnic goods currently in the Milwaukee area. They are also an African grocery store. They have authentic African material and clothes shipped directly from Africa. Some of the products they sell include food items such as yams, plantains, cassava leaves, palm oil, and more. They also sell beauty products, herbs, and many more.
Scope of work
Branding, Website design.
Product
website, Logo design, business card, t-shirt.
Behind the scenes
J&S African Center was already an established business within the community that the customers were very familiar with. The problem was that the business did not have an established logo and website or any digital presence aside from their google listing so the goal was to get them started on that. The logo was stylistically redesigned to fit what they had already been using while also giving it a more fresh and unique look compared to the standard map pf Africa they were using as a logo. Because the business is focused on natural products from Africa, I decided to go with an earth tone color with a bit of saturation to illustrate that and since the owner is Ghanian they were insistant that their culture shows through in some way. So i brought in the Ghanian color scheme as part of their brand creating a festive theme to their site which was built using WordPress. Because they had no content, I did some photoshoots, to add to the site as well as product shoots which we are archiving per their request. Eventually, the goal is to have all the products ready for showcase on the site for customers to be able to purchase online.
